There's one on every street.
Someone who saw your truck, admired the garden, thought about calling.
But they never got a reason to follow through.
"I KEPT MEANING TO CALL."
To a brand new customer, you're a stranger with a truck and a quote.
They can't see your work ethic, attention to detail, or what makes you different.
So they go with whoever's cheapest.
"You all seem the same."
It's the most expensive sentence in your business.
The client whose spring flowers you planted has no idea you also do fall leaf cleanups.
So they called someone else.
"I didn't know you did that."
Most marketing advice assumes you can sell to anyone, anytime, anywhere.
But you aren't mowing lawns in Dallas if
you're based in Duluth.
When you're using marketing strategies designed for online businesses
or national brands,
you keep hearing the same things:
You don't want to take over the world.
You just want to keep your crew busy.
Trust is the most powerful marketing tool in the world. You've already earned it.
Now let's put it to work.
A postcard lands differently than an ad.
It's physical and shows up right in the home of someone who already knows your work. It’s more personal (and more appreciated).
Your current customers will happily book more. They just need to hear from you at the right time.
You're selling
more services
to existing customers.
When your name's been showing up in the neighborhood on yard signs and at community events, future customers aren't comparing you to the next company.
They call you first because they've already made up their minds.
You're Not
Negotiating on Price.
A simple, repeatable system turns every job site into a lead source.
By the time they call, they've already seen your work.
The sale practically makes itself.
New customers are
coming to you.
A national brand can't plant a yard sign on a satisfied customer's lawn.
A person who lives behind their screen can't wave to their next customer from a truck.
You can do both before lunch. And that's your advantage.
Here's what it looks like when you use it:
Your business is local.
Your marketing strategy should be, too.
Hi! I'm Elaine.
I started out as a teacher. Now I work with lawn, landscape, and garden businesses on their copy, messaging, and marketing strategy.
Teaching is about sharing the right message with the right person at the right time. So is marketing.
For a local lawn or landscape business, that means showing up in the right neighborhood, at the right time in the season, with something worth saying.
I took on my first lawn care client expecting it to be a straightforward project.
(It wasn't.)
And I loved that.
Every business and community is different.
There's no one-size-fits-all answer, and I never get bored looking for the right one.
Let's talk about marketing that actually works for your business.
#1 fan of
roll-up-your-sleeves businesses
Everything is designed to be simple and repeatable.
Show up to a job, leave something behind, and
let it do the heavy lifting
for you.
you put them to work
03.
We create what your business needs most.
Postcards, flyers, website copy, door hangers. We figure out what makes sense and do that.
we build your materials
02.
What you do, who you serve, and what makes you different.
(You might be surprised by what already exists inside your business!)
We find your message
01.
3 steps to a full schedule
JONATHAN POTOTSCHNIK, CITITURF
I highly recommend Elaine. Her work is excellent, her communication is spot on, and she delivered each milestone exactly when promised. We will, without question, use her for our next project.